1.用户上网进入网站为了点击什么？
2.哪个区域是用户第一眼所见，最有机会点击？


1.用户上网进入网站为了点击什么？ 2.哪个区域是用户第一眼所见，最有机会点击？


Where should I place Google ads on my pages?



The best placement for Google ads varies from page to page, depending on content. Here are a few questions to ask yourself when considering where to position your ads:



  • What is the user trying to accomplish by visiting my site?
  • What do they do when viewing a particular page?
  • Where is their attention likely to be focused?
  • How can I integrate ads into this area without getting in the users’ way?
  • How can I keep the page looking clean, uncluttered and inviting?


Certain locations tend to be more successful than others. This “heat map” illustrates these ideal placements on a sample page layout. The colors fade from dark orange (strongest performance) to light yellow (weakest performance). All other things being equal, ad placements above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.


While this heat map is useful as a positioning guideline, we strongly recommend putting your users first when deciding on ad placement. Think about their behavior on different pages, and what will be most useful and visible to them. You’ll find that the most optimal ad position isn’t always what you expect on certain pages.


For example, on pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well. It’s almost as if users finish reading and ask themselves, “What can I do next?” Precisely targeted ads can answer that question for them.


Which ad format should I use?



As a rule of thumb, wider ad formats tend to outperform their taller counterparts. The reader-friendly format has a lot to do with this. Readers absorb information in thought units (that is, several words at a time). The wider format lets them comfortably read more text at a glance without having to skip a line and return to the left margin every few words as they would be forced to do with a narrower ad. The wider ad format also lessens the likelihood of readers leaving the ad unit altogether.


Since these formats allow users to read more text without having to skip a line every few words, users’ eyes have less chance to leave the ad unit altogether. If positioned well, these ad formats can increase your earnings. The formats we’ve found to be the most effective are the 336×280 large rectangle , the 300×250 inline rectangle , and the 160×600 wide skyscraper . Keep in mind that while these ad formats perform well, you should use the format that best complements your pages.


Should I put AdSense on all of my pages?



If only a small number of pages on your site are displaying Google ads, try placing the AdSense code on more pages, especially those rich in text-based content. AdSense can be effective on many different types of pages, whether they contain product descriptions, forums, or news articles. Increasing ad exposure helps add variety across your site and offers users more selection, which in turn can improve your site’s performance as an advertising vehicle.


What color palettes are the most successful?



You may find that colors that stand out without overshadowing your content are better for your site than colors that blend in so well, the ads are practically invisible. However, you may find that colors that blend in completely perform better. However you choose your color palettes, make sure that it complements the color scheme of the page. Also, rotating color palettes is a simple way to add variety and freshness to your ads. All you need to do is hold down the Control key and select up to four color palettes when generating your ad code in the Ad layout code page of your account.


Examples of:



How can multiple ad units be used effectively?



Multiple ad units can help optimize your performance by leveraging our large inventory of ads. You can place up to three ad units per page. Remember that the best way to measure the effect of multiple ad units is to examine the impact on your overall earnings. Here are some instances where multiple ad units may prove successful:



  • Pages with lots of text, requiring users to scroll down the page.
  • Forum or message board pages, particularly within threads.
  • Pages where only smaller ad formats (such as the 125 x125 button) will fit.

Keeping your filter list small



Is your account filter list working a little too well? Consider reducing the number of filtered ads. While filtering is a quick and easy way to prevent unwanted ads from being displayed, keep in mind that filtering decreases the number of ads that can appear, thereby decreasing your potential earnings as well. In order to increase the variety of ads served to your pages and to make the most of every opportunity for additional revenue, try removing URLs from your filter list. Also, instead of filtering out the top-level domain of an ad (which will prevent any ad from that domain from appearing), filter just the exact destination URL.


Monetizing search from your pages



Placing the search box on your site can generate a new revenue stream, while also providing a useful service for users. The search results pages can be customized to fit with your site’s theme, and you’ll be paid for every valid click on the ads that appear.


For more information on AdSense for search, please visit the AdSense for search section of AdSense Support.


Enhance your pages with link units



In addition to the standard Google AdSense ad formats, AdSense now offers a new link unit format that can help bring incremental revenue to your site. We recommend experimenting with link units by incorporating the link unit into new and old locations throughout your site. If you’d previously found that the standard AdSense ad format did not work well for a particular page, we recommend trying the new link unit on that page. Remember that one link unit per page can be placed in addition to the existing three AdSense ad units on that page.


These ad topics are targeted to the content on your page and allow users the ability to view additional ads about the topic they’ve selected. To learn more about link units, please review the Link Units section of AdSense Support.


How can I get my site included in Google’s search results?



Getting recognized and receiving high quality traffic is key to your success with AdSense. If you’d like to optimize your web site’s traffic, we suggest you take a close look at our webmaster guidelines for ideas on how to develop your content and structure your pages.


Keep track of changes with channels


Wondering whether a certain ad placement will be effective, or want to find a cure for ‘banner blindness’? The best way to find out is to keep testing. We encourage you to experiment with AdSense on your pages. You’ll never know what you’ll discover. You can use channels to observe the effects of your changes. And whether you want to track a specific type of ad placement or an entire site, you can do it with both our custom and URL channel features.


我应该将 Google 广告放在网页的何处？


Google 广告的最佳位置随网页不同而不同，这要取决于内容。在确定您的广告位置前，请考虑下面一些问题：




  • 用户访问我的网站的目的是什么？
  • 用户在浏览特定网页时进行哪些操作？
  • 用户的注意力可能集中在何处？
  • 在不妨碍用户的前提下如何才能将广告结合到这一区域中？
  • 如何才能让网页看上去简洁、整齐并且富有吸引力？

有些位置与其他位置相比更容易获得成功。该”热图”(heat map) 举例说明了网页布局示例中的理想位置。颜色是从深橙色（最佳效果）褪为淡黄色（最差效果）。在其他条件都相同的情况下，在网页上无须滚动即可看到的位置较需滚动才可看到的位置效果更好。由于用户会专注于内容丰富的区域和导航辅助区域，因此，位于这些区域附近的广告效果通常会较好。


尽管该热图作为广告位置指南会有所帮助，不过我们仍极力建议您在确定广告位置时要将用户放在第一位。要考虑一下他们在不同网页上的行为，还要考虑一下哪些内容对于用户最有用和最具视觉吸引力。您会发现，在某些网页上，最佳广告位置并不都是您所预期的位置。


例如，在用户通常会专注于阅读文章的网页中，将广告直接放在编辑内容结尾下方，效果常常会非常好。用户会在完成阅读后问自己：”我接下来可以做什么呢？”，这时，准确定位的广告可以回答他们的这一问题。


我应该使用哪种广告格式？


作为一般规则，较宽的广告格式通常比较高者效果更好。这同便于阅读有很大关系。读者通过”思考单元”（即多个词组）获取信息。采用较宽的格式，他们可以非常方便地在”一瞥”间读到更多文字，而不用像阅读较窄的广告那样，每隔几个词就不得不跳转一行再返回到左侧。同时，较宽的广告格式还降低了读者完全跳过广告单元的可能性。


由于这些格式可以让用户阅读更多文字而无需每隔几个词就跳转一行，因此，用户阅读时完全跳过广告单元的可能性就较小。如果位置合理，这些广告格式可以增加您的收入。我们了解到，效果最好的格式包括： 336×280 大矩形 、 300×250 内插矩形 和 160×600 宽幅摩天大楼 。请记住，尽管这些广告格式效果较好，您还是应该使用同您的网页最相配的格式。


我应该在所有网页上放置 AdSense 吗？


在您的网站上，如果只有少量网页展示了 Google 广告，请尝试在更多网页上放置 AdSense 代码，尤其是文字内容丰富的网页。AdSense 在很多不同类型的网页上都可以获得较好的效果，不论这些网页是包含产品说明、论坛，还是新闻报道。增加广告展示有助于加强整个网站的多样性，从而为用户提供更多的选择，同时，作为一种广告载体，又可以改进您的网站的效果。


哪些调色板最成功？


针对您的网站，您可能会发现，与使用同内容融为一体而导致几乎看不出广告的颜色相比，使用醒目而又不遮掩内容的颜色效果会更好。不过，您也可能会发现，使用完全融为一体的颜色效果会更好。无论您如何选择调色板，一定要确保它同网页配色方案相配。另外，轮流使用调色板是增强广告多样性和新鲜感的简便方法 - 在您的帐户的 广告布局代码 页中生成广告代码时，只需按下 Control 键，选择最多四种调色板即可。


示例：



如何有效利用多广告单元？


多个广告单元可以利用我们的大量广告资源帮助您优化广告效果。每张网页最多可展示三个广告单元。请记住，衡量多个广告单元效果的最佳方法是考查对整体收入的影响。在下面这些情况中，多个广告单元可能会取得成功：



  • 网页包含大量文字，需要用户滚屏。
  • 论坛或”消息板”页，含在主题内的话效果会更好。
  • 仅适合较小广告格式（例如 125 x125 按钮）的网页。

保持较小的过滤列表


您的帐户过滤列表是否有些过于严格？请考虑减少被过滤的广告的数量。尽管进行过滤可以方便快捷地阻止展示不希望出现的广告，但是请记住，进行过滤也会减少可以展示的广告数量，因此也会减少您可能获得的收入。为了增加投放到您的网页的广告的多样性，充分利用每个增加收入的机会，请尝试从您的过滤列表中删除一些网址。另外，请不要对广告的顶级域进行过滤（这样会阻止展示所有来自该域的广告），而只精确过滤目标网址。


通过在您的网页中进行的搜索获得收入


在您的网站中放入搜索框可以形成新的收入来源，同时也为用户提供了一项有用的服务。对搜索结果页可以进行自定义，以便与贵网站的主题相匹配，同时，对所展示广告的每次有效点击都会为您带来收入。


有关 AdSense for search（针对搜索的 AdSense）的详细信息，请访问 AdSense 支持的 AdSense for search 部分。


利用广告链接提高网页质量


除标准 Google AdSense 广告格式外，AdSense 现在还提供了一种新的广告链接格式，可以为您的网站带来更多收入。我们建议您在整个网站的新旧位置加入广告链接单元，从而试用广告链接。如果您先前发现标准 AdSense 广告格式对于某张网页效果不好，我们建议您在该网页上试用新的广告链接单元。请记住，除网页中现有的三个 AdSense 广告单元外，每页中可放入一个广告链接单元。


这些广告主题针对您的网页内容，并且允许用户浏览其他有关所选主题的广告。要了解有关广告链接的详细信息，请查看 AdSense 支持的 广告链接 部分。


如何让我的网站包含到 Google 的搜索结果中？


要想通过 AdSense 取得成功，关键是获得认可并获得高质量的点击量。如果您希望增加贵网站的点击量，我们建议您仔细查看我们的 网站管理员指南 ，了解有关充实网页内容和组织网页架构的知识。


利用渠道跟踪改动的效果


想要知道某个广告位置的效果是不是很好？想要寻求”用户对横幅视而不见”的解决方法？最佳解决途径是不断进行测试。我们建议您在自己的网页上对 AdSense 作实验。您所发现的情况一定会出乎您的预料。可以利用渠道考查所作更改的效果。并且，无论您是跟踪特定类型的广告位置还是整个网站，都可以利用我们的自定义渠道功能和网址渠道功能实现目的。